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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. We all want to believe our publication, e-newsletter, video or tweet is the most important, relevant and interesting content in our industry. Source: 2017 Association Communications Benchmarking Survey.

Revenue 69
Revenue Survey Communications Newsletter 69
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The Digital Disconnect Between CMOs and CIOs

Associations Now

AUGUST 29, 2013

A new survey of these C-suite executives illustrates the differences in perspectives on digital marketing strategy and how CMOs and CIOs can benefit from a better working relationship. It’s no secret that technology is playing an increasingly important role in marketing. Executives like having knowledge, and this is the best kind.

Technology 40
Technology Newsletter Survey Project 40
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