Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. NMMA (National Marine Manufacturers Association) is a highly respected organization. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Membership Marketing

MAY 10, 2017

proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” In her book, The Membership Economy : Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue , Robbie Baxter spoke to this opportunity. She wrote, “Membership strengthens loyalty.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Reid All About it

MARCH 10, 2017

Learn how association publishers can diversify their revenue through native content. Native or sponsored content has much more revenue potential than online advertisements.). 2017: A Year of Disruption. Gain a better understanding of the economic environment and how structural changes will have an impact in 2017 and beyond.

Raleigh 150

Raleigh DC Washington Content 150

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Learn how two associations significantly increased registration and revenue with changes to their email event promotions. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. CAE credits.

Content 150

Content Chicago Marketing DC 150