Build Membership Resiliency through Innovation
Membership Marketing
MAY 29, 2024
This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. By 2018, Sears filed for bankruptcy as sales dropped to $16 billion, and staffing fell to 89,000. Find it on Amazon. However, those advantages were not to last long. Here is the lesson.
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