Association Success

NOVEMBER 15, 2018

So how does it work? Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Our process is figuring out what the value proposition is, evaluating that value proposition and working out how to communicate it. Strategize.

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Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. how to design hero images.

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Associations Now

OCTOBER 12, 2018

The Wild Apricot blog explains how to get started. If you’re unsure how to boost your organization’s engagement and following on the platform, the Wild Apricot blog offers these first steps : Determine your objectives, whether it’s raising awareness, membership, engagement, or donations. Also: what food can do for your meeting.

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Higher Logic

JUNE 14, 2018

And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Marketing Automation. Duct Tape Marketing. Copyblogger FM.

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Reid All About it

NOVEMBER 9, 2018

WBT Systems explains how they work, how they benefit your association and members, and how to get them going. and how to get the right statistics to prevent national and chapter level members from leaving. – How to Use Your “Listening Ears” to Transform Your Website User Experience. Lunch provided.

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Associations Now

OCTOBER 26, 2018

. — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Of course, there’s no specific script for that. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. Other Links of Note.

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Reid All About it

NOVEMBER 2, 2018

Here’s how to get yours if you’re in that unfortunate position. ( Connect with fellow Component/Chapter Relations Professionals (CRPs) to network and discuss current chapter challenges, such as how to measure and increase the health of chapters; best practices for chapter operations (volunteer tools, processes, etc.); TechRepublic ).

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