Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Of course, the smartphone and tablet then happened—and associations had to upgrade their office and learn lots of new technologies, all at once. Oh, how right I was.

Social Media 110

Social Media Course Technology Email Marketing 110

Associations Now

OCTOBER 26, 2018

. — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Of course, there’s no specific script for that. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. Other Links of Note.

Strategy 71

Strategy Innovation millennials Email Marketing 71

Associations Now

OCTOBER 12, 2018

In order to keep growing your nonprofit’s Instagram presence,” Bullock says, “try to measure your results regularly to find out which posts work and which don’t—and, of course, to see if you’ve reached your objectives.”. — Tracy Stuckrath (@Thrivemeetings) October 11, 2018. Food as a Tool for Conversation. "Food

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Social Media Class Email Marketing Tools 58

Association Success

NOVEMBER 15, 2018

Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. We use a drip marketing approach, based on an educational model where you divide up messaging into portions (think of it as a multi-course meal). So how does it work? Strategize.

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How To Email Marketing Price Communications 68

Higher Logic

JUNE 14, 2018

And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Duct Tape Marketing. Online Community. The Community Roundtable.

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Marketing Social Media Houston Resources 116

Reid All About it

NOVEMBER 9, 2018

Even the most extensive course library isn’t enough to meet learners on their terms in today’s fluid, fast-paced business environment. The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

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Chicago DC Washington Software 174