WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Tue 1/15 at 2 p.m. More info/register.

DC 276

DC Washington Learning Management System LMS 276

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. By 2018, Sears filed for bankruptcy as sales dropped to $16 billion, and staffing fell to 89,000. Similarly, Amazon launched its business as an online discount book retailer.

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Innovation Recruiting Recruitment Discount 52