WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 11, 2019

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Tue 1/15 at 2 p.m. More info/register.

DC 275

DC Washington Learning Management System LMS 275

Velvet Chainsaw

JANUARY 11, 2019

They offer significant membership and registration discounts as well as ample presentation opportunities. Those that invest in discounted student membership and registration believe that they’ll be repaid through long-term loyalty of the student member. So is this the right strategy for your association and conference?

Strategy 67

Strategy Conference Discount Price 67

Associations Now

SEPTEMBER 4, 2018

Young professional members are the future of any organization—but recruiting and cultivating that membership base can be challenging when you don’t understand their needs. The result is marketing and recruiting tactics that stereotype—and then turn off—the targeted group. Also: hosting sustainable events.

Recruiting 48

Recruiting Recruitment Discount Committee 48

Associations Now

NOVEMBER 6, 2018

In light of recent threats against news organizations, the Radio Television Digital News Association is fighting to protect its members and recruiting nontraditional members to act as allies in its “Fear Will Not Silence Facts” campaign. Press Freedom tracker.

Maryland 81

Maryland United States Discount Recruiting 81

Associations Now

JULY 28, 2017

Recruiting beta testers can help identify trouble spots, so long as you have enough testers—and offer them a few shiny incentives. The tech association CompTIA improves its certification exams by enlisting IT experts to test the tests before they’re opened to all. How do they do it? Here are a few keys to making beta testing work.

Certificate 45

Certificate Discount Price Recruiting 45