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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

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Association Brain Food Weekly: 1.18.19

Reid All About it

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

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Daily Buzz: Make Digital Experiences Feel Real

Associations Now

Alon Benari, chief creative officer of the marketing firm Eko, which worked on the campaign, told Marketing Land the idea was to play with the perennial popularity of unboxing videos, while giving kids “an interactive video version of a toy catalogue.”. — Deirdre Reid, CAE (@deirdrereid) November 26, 2018.

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Daily Buzz: Celebrating an Anniversary Through Haiku

Associations Now

— 5:00 Films & Media (@hi5oclock) August 20, 2018. Industry leaders and association professionals from around the world are in the Windy City learning and exchanging new strategies, solutions, and resources to make their associations better. Instagram is key for visual marketing campaigns. Other Links of Note.

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5 Things to Know about Salesforce for Association Management

Forj

Now associations have started to realize that the same software-as-a-service application can help them connect more effectively with their members and provide much of the same functionality as an association management system (AMS). An IDC study in 2018 reported that by 2022, the Salesforce ecosystem would create some 3.3