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Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel.

DC 275
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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258
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Association Brain Food Weekly: 1.5.18

Reid All About it

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – 2018 Convening Leaders LIVE. Mon 1/8 at 8 a.m.

Nashville 150
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Association Brain Food Weekly: 1.18.19

Reid All About it

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. A classic marketing mantra (about pricing) is flawed. Presenter: Jason Askew, Product Marketing Manager, Cvent.

DC 293
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8 New Ideas for Engaging Online Students

WBT Systems

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Or show the same story from alternate perspectives if that’s important to the learning outcome. The course you deliver in 2018 should not be the same course you delivered in 2016. 4: Be a storyteller. 7: Encourage accountability.

Course 199
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Daily Buzz: Make Digital Experiences Feel Real

Associations Now

Alon Benari, chief creative officer of the marketing firm Eko, which worked on the campaign, told Marketing Land the idea was to play with the perennial popularity of unboxing videos, while giving kids “an interactive video version of a toy catalogue.”. — Deirdre Reid, CAE (@deirdrereid) November 26, 2018.

LMS 51
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How Technology Partners Help Associations Comply with GDPR

WBT Systems

GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Reviewing and revamping how you market. For example, you need to keep educational history but should you keep former students on your marketing list if they haven’t opened an email in three years? Developing new policies and practices.