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The Top 5 Reasons Your Members Aren't Renewing (and What to Do About It)

Higher Logic

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258
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8 New Ideas for Engaging Online Students

WBT Systems

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. Or show the same story from alternate perspectives if that’s important to the learning outcome. The course you deliver in 2018 should not be the same course you delivered in 2016. How to Motivate Certification Candidates.

Course 199
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Association Brain Food Weekly: 1.5.18

Reid All About it

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – 2018 Convening Leaders LIVE. Mon 1/8 at 8 a.m.

Nashville 150
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How Technology Partners Help Associations Comply with GDPR

WBT Systems

GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Reviewing and revamping how you market. For example, you need to keep educational history but should you keep former students on your marketing list if they haven’t opened an email in three years? Developing new policies and practices.

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Compare Association Management Software Platforms

GrowthZone

Multiple productivity modules included: Events, Contacts, and Member Management, Billing with credit card processing, a member center, Member Directory, and a Mobile Staff App. Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS).

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5 Things to Know about Salesforce for Association Management

Forj

Now associations have started to realize that the same software-as-a-service application can help them connect more effectively with their members and provide much of the same functionality as an association management system (AMS). An IDC study in 2018 reported that by 2022, the Salesforce ecosystem would create some 3.3

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Deliver the offline learning experience online. Your members look to you throughout their careers for learning opportunities. They seek everything from continuing education to certification. This creates an even richer talent pool for employers to market to through your career center.

Revenue 56