Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Reid All About it

JANUARY 5, 2018

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – 2018 Convening Leaders LIVE. Mon 1/8 at 8 a.m.

Nashville 150

Nashville eBook DC Chicago 150

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

WBT Systems

MARCH 27, 2018

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. The course you deliver in 2018 should not be the same course you delivered in 2016. Extrinsic motivators like certificates and digital badges show others what you know and what you can do, but intrinsic motivators drive a person forward.

Course 199

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Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. Key findings show that social media is a saturated market. About 32 percent of Americans listen to podcasts monthly, up from 26 percent in 2018, representing the largest year-over-year growth in that statistic since the survey began. Podcasts, too, are on the rise.

Social Media 91

Social Media Certificate Survey Education 91

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Source: 2018 Association Communications Benchmarking Study, Association Adviser and Naylor Association Solutions. Why customize member communication for certain groups over others?

Communications 63

Communications Certificate Recruiting Recruitment 63

Associations Now

SEPTEMBER 21, 2018

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.

Certificate 61

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Virtual

JULY 2, 2014

During its second year, under the leadership of Chairman Traver Gruen-Kennedy, the ASP Industry Consortium promoted this new computing model aggressively with public relations and marketing programs and reached more than a billion people worldwide. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018.

Las Vegas 100

Las Vegas Technology America Certificate 100

Associations Now

FEBRUARY 4, 2019

Word of mouth is one of the top marketing strategies, according to Marketing General Incorporated’s 2018 Membership Marketing Benchmarking Report , so invite your current members to share their experience. “If Then, use those testimonials as marketing materials.”. Incentivize potential members. “If

Certificate 78

Certificate Strategy Marketing Member Engagement 78

WBT Systems

JUNE 5, 2018

GDPR—the European Union’s General Data Protection Regulation—went into effect on May 25, 2018. Reviewing and revamping how you market. For example, you need to keep educational history but should you keep former students on your marketing list if they haven’t opened an email in three years? Developing new policies and practices.

Technology 160

Technology LMS System Review 160

Associations Now

NOVEMBER 21, 2018

From reusable water bottles to venues with #LEED eco-certifications, I’m saving @SmartMeetings most recent eco-friendly checklist for #eventprofs. — Allison Harris-Turk (@aliharristurk) November 20, 2018. As marketing automation continues to evolve, here are the five trends that will define its future , from the Marketo blog.

Certificate 56

Certificate Social Media System Team 56

Association Adviser

JULY 23, 2018

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy.

Certificate 61

Certificate Education Class Revenue 61

Reid All About it

NOVEMBER 24, 2017

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Higher Logic

FEBRUARY 27, 2018

Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection. “Any time we mention a senior leader’s name, or they upload something to basecamp, our interaction numbers go sky-high!

Kansas City 180

Kansas City Library Kansas Team 180

YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. Baby Boomers are reaching retirement age in staggering numbers, ten thousand people reach age 65 every day, and this trend will continue through 2020.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

GrowthZone

JULY 24, 2018

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Download your free copy of our 2018 Association Survey Results. Unlimited access to customer support.

Software 84

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Higher Logic

FEBRUARY 27, 2018

Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection. “Any time we mention a senior leader’s name, or they upload something to basecamp, our interaction numbers go sky-high!

Kansas City 136

Kansas City Library Kansas Team 136

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. An IDC study in 2018 reported that by 2022, the Salesforce ecosystem would create some 3.3

Association Management 91

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Aptify

JULY 24, 2019

They seek everything from continuing education to certification. The Community Brands 2018 Member Education and Career Development Report shows that newer learning formats – such as short videos and webcasts, on-demand learning courses, and mobile learning opportunities are growing in popularity among members.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

They seek everything from continuing education to certification. The Community Brands 2018 Member Education and Career Development Report shows that newer learning formats – such as short videos and webcasts, on-demand learning courses, and mobile learning opportunities are growing in popularity among members.

Revenue 56

Revenue LMS Newsletter System 56

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Reid All About it

AUGUST 24, 2018

He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.

Chicago 37

Chicago Innovation Washington Charlotte 37

WBT Systems

FEBRUARY 21, 2018

Presentation of 2018 eLearning AWARD for LMS. The 2018 eLearning AWARD in the category for ‘Learning Management System’ (LMS) has been awarded to the project partners WBT Systems and Miele & Cie. The post 2018 eLearning AWARD for LMS presented to WBT Systems Ltd. Michael Ohligs (Miele & Cie.

LMS 150

LMS System Learning Management System Blended Learning 150

Reid All About it

APRIL 15, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Guest: Theo Harris. Tue 4/19 at 12 p.m. – Host: ASAE.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Learn about the DES online course and certification. The Top 10 Event Trends of 2018 Presented with IMEX.

Chicago 37

Chicago LMS Washington Tools 37

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. Articulate ). CLE credit.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

MARCH 6, 2020

The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ).

DC 48

DC California Washington Raleigh 48

Association Adviser

AUGUST 28, 2018

In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. Programmatic retargeting campaigns can also be very beneficial for your association marketing initiatives. Enhance a member education and certification program?

Revenue 64

Revenue Certificate Member Engagement Marketing 64

Associations Now

MARCH 23, 2020

Maybe they look like apps designed around certification. There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018.

Oregon 66

Oregon Software Tools Price 66

Higher Logic

FEBRUARY 19, 2018

legislation goes into effect on May 25, 2018. A: The official compliance date is May 25, 2018. Higher Logic recently achieved the TrustArc certification that confirms globally recognized privacy requirements, including Fair Information Practice Principles, OECD Privacy Guidelines, APEC Privacy Framework, and the EU-U.S.

How To 209

How To Guidelines Process Products 209

Associations Now

JULY 13, 2016

In launching its third credential, APICS is not only filling a market niche and serving its members’ interests but also addressing a larger shift in American manufacturing. And we actually felt a pretty big need for this type of certification.”. Most of America’s manufacturers have developed into distributors,” Collins said.

Press Release 40

Press Release Georgia Certificate United States 40

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 69

LMS Newsletter Revenue Course 69

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 65

Technology Revenue Content Social Media 65

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 56

LMS Newsletter Revenue Course 56