Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

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Associations Now

SEPTEMBER 21, 2018

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.

Certificate 56

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YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. By taking this approach they are denying their organizations valuable non-dues revenue that could have a positive impact on their bottom line.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Association Adviser

JULY 23, 2018

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy.

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Reid All About it

NOVEMBER 24, 2017

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

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GrowthZone

JULY 24, 2018

Additional modules are available based on package subscription: Sponsors/Ads, API Access, Sales Funnel, Certifications, Events Expo, Project Management, Fundraising, Form Builder, Chapter Management, Online Store, and more. Download your free copy of our 2018 Association Survey Results. Unlimited access to customer support.

Software 84

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Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. An IDC study in 2018 reported that by 2022, the Salesforce ecosystem would create some 3.3

Association Management 91

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Reid All About it

APRIL 15, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri. Generating Year-Round Revenue with Meeting Data.

Proposal 39

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Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. Articulate ). CLE credit.

North Carolina 34

North Carolina DC Washington New York 34

Association Adviser

AUGUST 28, 2018

More importantly, is your association using the data you already have about your member and website visitors to provide a better online experience while earning more non-dues revenue? In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. About The Author.

Revenue 63

Revenue Certificate Member Engagement Marketing 63

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 64

Technology Revenue Content Social Media 64

Aptify

AUGUST 16, 2019

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Here’s how. .

LMS 69

LMS Newsletter Revenue Course 69

Aptify

AUGUST 16, 2019

Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Here’s how. .

LMS 56

LMS Newsletter Revenue Course 56

Associations Now

MARCH 23, 2020

Maybe they look like apps designed around certification. There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018.

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