WBT Systems

JULY 31, 2018

Millennials get their share of depressing headlines these days—like this one from NBC News : “Majority of millennials are in debt, hitting pause on major life events.”. A stunning sad fact: only 22 percent of millennials are debt-free. The state of millennial membership. The state of millennial membership.

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Reid All About it

JANUARY 26, 2018

Attracting millennial/young professional supporters. The Millennial Generation: A Demographic Bridge to America’s Diverse Future (Washington DC). The millennial generation, now 44% minority, is the most diverse generation in American history. Make Your Marketing Technology Resolutions for 2018. More info/register.

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WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Everyone sees the revenue potential in providing online education to corporate customers.

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Reid All About it

NOVEMBER 23, 2018

MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. When is it time for a content strategy update? Blue Avocado ). Marketing Land ). 1 CAE credit.

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Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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Association Adviser

JULY 23, 2018

The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy. For both Millennials and Gen Xers, professional development is what makes members feel most engaged. Digital badge training and testing can be gamified.

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Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Learn about the art and science behind the engagement strategies used by top organizations to drive membership growth. Be What Millennials Want: a Content Curator.

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