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Content Strategy Hack: Understanding the Buyer Persona

Association Success

In order to take this seriously, we can embrace language like “buyer”, “sales” and “revenue”, instead of treating them as dirty words. We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). They expect a good customer experience.

Content 76
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Should Associations Pursue a Membership or Customer Strategy?

Membership Marketing

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

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Best Practices for Monetizing Your eLearning Content

Blue Sky eLearn

How vital is non-dues revenue for your association? In 1953, more than 95% of revenue for professional associations came from membership dues. Over the last few decades, the biggest driver of non-dues revenue has been technological advancements. For many, it is quite substantial. Host and sell live and on-demand virtual events.

Content 200
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Talkin’ SaaS Stats: Customer Success is Having a Moment

Higher Logic

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ]. Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ].

Software 174
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Association Brain Food Weekly: 1.19.18

Reid All About it

Have a subscription strategy: why a monthly service could be a savvy play for associations. Learn four simple strategies that will help you manage these changes, and succeed as an event strategist. – Wow Your Members with a New eLearning Program in 2018. 3 Strategies to Future-Proof Your Association. 1 CAE credit.

LMS 174
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AMS vs. CRM: Integrating Strategy and Software

Protech

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Award-Winning Success Stories from Super Forum 2018.