Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Higher Logic

APRIL 25, 2019

Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Award-Winning Success Stories from Super Forum 2018.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. A Thriving Environment: The State of Meetings in 2018. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. The state of millennial membership. Soft skills.

millennials 150

millennials Resources North Carolina Certificate 150

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. I can’t imagine it.

Revenue 178

Revenue Conference Education Content 178

Higher Logic

JUNE 12, 2018

Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. Communities contribute to multiple strategic objectives within organizations: Revenue growth. If not, use the data you’ve found to put your strategy together. Customer support.

Resources 136

Resources Report Strategy Leadership 136

Reid All About it

JANUARY 18, 2019

In this competitive talent market, this sounds like a must-read for association execs. LinkedIn, Coursera, Udemy and other learning platforms are coming for your market, if they haven’t already. Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. Ryan Law, CXL ).

DC 293

DC Washington Member Engagement Content 293

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

Membersuite

FEBRUARY 2, 2021

It’s no surprise a study revealed that psychological distress has tripled in 2020 compared with 2018. Many associations decided not to offer their revenue partners an opportunity to exhibit because they heard it can’t be done well. Joy Davis said, “Going backward has never, ever been a good business strategy.

Revenue 119

Revenue Conference Marketing Education 119

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). When is it time for a content strategy update? Blue Avocado ).

DC 170

DC Video Washington Strategy 170

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Association Success

NOVEMBER 4, 2020

It’s crucial to link D&A to the high-level organizational strategy as defined by the board. We have different standards in 5 different systems including our AMS, LMS, Event Management and Marketing Automation systems.”. Show you’ve done your homework by including additional detail as part of an appendix.

Tips 78

Tips LMS Examples Revenue 78

GlowGlobally

DECEMBER 13, 2018

based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. In 2015, a major U.S.-based centric + rivalry between U.S.

Education 60

Education Chicago Products Course 60

Mariner Management

DECEMBER 30, 2019

Believe it or not – chapters can play a key role in membership and revenue growth for your association. Volunteer Management Best Practices: Top Strategies for Finding Volunteers & Maintaining Accountability. This webinar captures the sage advice of 3 CRPs in our 2018 CEXy Talks. Mariner/Billhighway; Free access].

Video 71

Video Conference Revenue Member Engagement 71

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited. Search Engine Journal ). by TechRepublic ). 1 CAE credit. More info/register. Host: Billhighway.

Project 150

Project Resources Software eBook 150

Associations Now

OCTOBER 1, 2018

Based on the data you collect, you can make educated assumptions on your association’s membership, revenue streams, event attendance, and anything else you track analytics on,” says Audra Hopkins in a post on the Web Scribble blog. — Greg Hill, JD, CAE (@GregHillCO) October 1, 2018. Let that sink in.

Analysis 53

Analysis Price Member Experience Revenue 53

Associations Now

NOVEMBER 24, 2019

Since 2018, she’s served as executive director at Think About Your Eyes (TAYE), a spinoff of the Vision Council that’s designed to encourage people to get eye exams. Put strategy first. Think multiple revenue streams. These are not charitable donations but it’s actually a marketing initiative for them.”.

How To 81

How To Industry Maine Revenue 81

Associations Now

SEPTEMBER 21, 2018

” Weinstein framed ISSA’s resulting strategy as a “ride the lightning” approach. Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. Other Links of Note.

Certificate 55

Certificate Social Media Revenue Team 55

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Achieve

MARCH 4, 2022

But with the increased importance of data to your strategies comes an increased responsibility to use data properly and respectfully, not to mention legally. Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant.

California 59

California Texas Florida New York 59

Associations Now

JANUARY 6, 2019

A sizable number of corporate CFOs believe one is coming in 2019 , the markets swooned in unsettling ways in recent weeks, and some who read the market see a slowdown of some sort in the offing. Chasing shiny new objects is never going to be a successful strategy in a downturn. Don’t look for a silver bullet.

Revenue 64

Revenue Social Media Tools Course 64

Achieve

JULY 26, 2021

or fantastic marketing materials, but a great event or campaign message must also include a compelling ask. Figure out your strategy. Figure out your strategy. Determining your strategy is not as. It’s best if you look at the goals you’ve set for your nonprofit and structure your ask strategy around them.

Tips 85

Tips Social Media Strategy Process 85

Association Adviser

JULY 23, 2018

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy.

Certificate 61

Certificate Education Class millennials 61

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Solving the Marketing Puzzle. Successful marketing is like a puzzle with lots of moving pieces, and it gets more complex every day. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

Reid All About it

APRIL 15, 2022

They believe an API strategy is crucial to defining your association’s value proposition and taking your “rightful leadership position to steer your industry.”. FASAE, CAE, the 2018 Key Award recipient. Presenters: Brandee Plott, Director of Marketing, and Lauren Huffman, Director of Marketing Operations, MeetingPlay + Aventri.

Proposal 39

Proposal Technology Revenue Marketing 39

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1.

eBook 46

eBook Social Media DC Content 46

Achieve

AUGUST 5, 2022

While your nonprofit is, by definition, not a profit-driven organization, you can still leverage this massive market to achieve your fundraising goals and grow your support base. It’s especially important for a branded merchandise fundraiser because you determine your selling strategy ahead of time. almost 19% of America’s GDP.

How To 52

How To Social Media Products Process 52

Reid All About it

MAY 11, 2018

. – The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation.

DC 30

DC Washington Project Member Engagement 30

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. A really good list of email marketing best practices.

DC 37

DC Washington Member Engagement System 37

Associations Now

MARCH 20, 2015

Most publications are facing declining advertising revenue, increased competition from other print and digital products, and readers with different content-consumption habits that requires different strategy. telehealth market will grow from $240 million in revenue in 2013 to $1.9 billion in 2018.

Press Release 40

Press Release Revenue Industry Products 40

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. 1 CMP credit. Host: PCMA.

DC 39

DC Washington Review Resources 39

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using? Host: American Marketing Association. Fri 6/15 at 1 p.m. – More info/register.

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Have a subscription strategy: why a monthly service could be a savvy play for associations. Learn four simple strategies that will help you manage these changes, and succeed as an event strategist.

LMS 174

LMS Price Revenue Technology 174