Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! You’re on the same team.

Communications 287

Communications Tips Content Tools 287

Higher Logic

MAY 29, 2020

Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? How community helps: Appeal to the next generation of members with a modern community experience.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Reid All About it

APRIL 26, 2019

The weekly list of free educational events and resources for the association community… Millennials and Gen Z are joiners but only if they believe the ROI your association offers is worth the short-term sacrifice to their budget. Digital Marketing Trends and Traditions 2019. Anti-data, fence-sitter, or all-in, which one are you?

Social Media 170

Social Media Arizona millennials Proposal 170

.orgCommunity

MAY 15, 2019

Meet regularly with staff who work on strategy and innovation at similar associations. Invite forward-thinking people from your industry or profession to talk about trends and market developments, for example, professionals in charge of innovation or R&D at member companies. No more blaming Millennials! #10: You could fail.

Innovation 68

Innovation millennials Project System 68

Reid All About it

MARCH 3, 2023

His insight should help you improve the subscriber experience at your organization. They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. We need a new roadmap to engage members now and in the future. Sponsorships.

Revenue 39

Revenue Tools Education Member Experience 39

.orgCommunity

JANUARY 15, 2019

Bartuch is director of strategy and research at Sandstorm Design. She is an evidence-based creator, innovator and marketer with 17 years of experience in the public and private sector. dissertation analyzed scientific concepts underlying successful strategies for marketing, growth, sales and innovation.

Social Media 40

Social Media Innovation Chicago millennials 40

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools, connected together, focusing on the member experience. Zsuzsa Kecsmar, Chief Strategy Officer, Antavo.

DC 43

DC Education Technology Washington 43