Daily Buzz: Attract Millennials and Gen Z to Meetings
Associations Now
FEBRUARY 27, 2019
Old-school event strategies will turn off younger attendees, but digital-focused, personalized meetings will capture their attention. What millennials really want is more digital integration and to be included in all aspects of a meeting, says Jason Dorsey, president of The Center for Generational Kinetics, in an interview with BizBash.
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