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Association Brain Food Weekly: 1.25.19

Reid All About it

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Tim Ebner, Associations Now ).

Chicago 170
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! Where does yours stand?

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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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How to Meet the Membership & Education Expectations of Millennials and Gen Z

.orgCommunity

Generation Z and young Millennials are different. However, they will join and participate if they believe the ROI you offer is worth the short-term sacrifice to their budget—and you design and market programs that meet the education expectations of Millennials and Gen Z. The 4 Education Expectations of Millennials and Gen Z.

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Association Brain Food Weekly: 11.23.18

Reid All About it

MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. When is it time for a content strategy update? Blue Avocado ). Marketing Land ). 1 CAE credit.

DC 170
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Association Brain Food Weekly: 3.22.19

Reid All About it

Do you have a strategy to keep them coming back to you – for content, resources and to take action? At this Coffee Talk, we’ll share strategies for building deeper, year-round engagement through your digital channels – web, mobile, email and social. Why “Association Hustle” is Your Best Resource for 2019. 1 CAE credit.

Arlington 170
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Digital Transformation: It’s All About Culture

Leading Learning

It also requires re-thinking significantly how the stakeholders in your learning business interact, the assumptions they bring to the table, and how new perspectives translate into new strategies. As Maddie is fond of remarking, digital transformation comes down to culture change + vendor selection. Elizabeth Weaver Engel, M.A.,