GrowthZone

MARCH 7, 2019

Associations are constantly challenged to increase non-dues revenue. Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance. While you’re at it, offer enhancements like featured listings to grow revenue while selling valuable ad space.

Revenue 87

Revenue Directory Cost Technology 87

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Associations Now

SEPTEMBER 25, 2019

A recent report from Naylor finds most communications teams are concerned they don’t generate enough nondues revenue. While content and sponsorship customization are good steps to take now, ad retargeting and podcasting could drive revenue in the future. Some associations have been quick to adopt sponsored content options.

Revenue 93

Revenue Team Communications Content 93

Association Success

JANUARY 14, 2019

How is your association committing to a competitive education strategy? Presently, a large majority of associations do not have an education strategy. Partnership opportunities that result in passive revenue streams. And the elements of an education strategy that will future proof your association. It can feel hopeless.

Education 82

Education America Price Strategy 82

Higher Logic

MAY 28, 2020

Delphix , a data operations platform for the cloud, launched their customer community in June of 2019, formed to empower customer success , advocacy , and support. He explains more: Imperva , a cyber security software and services company, also launched their community in 2019. Want to improve your customers’ digital experience ?

eBook 250

eBook Software Maine Products 250

Association Success

APRIL 1, 2019

Readers will find strategies and tools that will ultimately help them: The book is divided into three sections around the Open Garden Model: “The Bedrock” (finding your Core Purpose and Core Values), “The Soil” (constructing and nurturing your culture), and “The Crops” (finding and engaging your community).

Software 113

Software Newsletter Association Software Maine 113

Reid All About it

JANUARY 11, 2019

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Webinar Marketing Predictions for 2019. Technology Trends Round Table 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag). . – More info/register.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JANUARY 18, 2019

Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. The entry deadline is coming up on February 6, 2019 for the ASAE Gold Circle Awards recognizing extraordinary marketing, membership, and communications efforts in 15 different categories. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JANUARY 25, 2019

Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. New Year, New Digital Strategy (Association Coffee Talk, Alexandria VA). Let’s start 2019 with a discussion around your digital strategy. Tim Ebner, Associations Now ).

Chicago 170

Chicago DC Content Washington 170

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Mon 6/24 at 2 p.m.* – 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention. 2019 eLearning Hype Curve Predictions: Midyear Update. Tue 6/25 at 12:30 p.m.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. But creating a membership marketing strategy from scratch can be a daunting task. Your plan can also include strategies to encourage current members to get more involved.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! Where does yours stand?

Communications 287

Communications Tips Content Tools 287

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Then flip each one over in the order you placed them.

West Virginia 360

West Virginia Washington DC Revenue 360

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. Shape your data strategy to gather the information that you need to make business decisions.

Conference 58

Conference Sample Strategy Technology 58

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. As events are more judiciously considered on their return on time, value, and investment, organizers must adjust for this new normal (your 2019 tool kit won’t cut it). Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Reid All About it

JULY 24, 2020

Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. – Proven Strategies to Increase Member Retention. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities. Bridging the Gap from Strategy to Execution.

Montana 259

Montana Revenue Case Study Conference 259

Associations Now

MAY 20, 2019

We wanted to know if our spend aligned with the revenue targets of our organization,” said John Hodges, the firm’s vice president of product strategy, in comments to the magazine. But “very little progress has been made from 2018 to 2019 in increasing the use of automated policies,” the report explains.

Strategy 53

Strategy Cost Software Tools 53

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Get some fantastic insights and discover what you need to know to create an effective and successful marketing strategy under GDPR. Event Technology Trends in 2019.

Washington 186

Washington DC Library Tips 186

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Giving sponsors more stage time, for example, could backfire.

Price 98

Price Tips Conference Cost 98

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. Shape your data strategy to gather the information that you need to make business decisions.

Conference 45

Conference Sample Strategy Technology 45

Reid All About it

FEBRUARY 15, 2019

How to Create an Analytics Strategy & Roadmap. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. Improving Nonprofit CRM Data Management in 2019. Learn how to take your donor data management to the next level in 2019. More info/register.

Social Media 170

Social Media DC System Technology 170

GrowthZone

APRIL 20, 2021

United States average: $31,133 (2019, US Census Bureau). When you get the right mix of these value drivers and pair it with either a good salesperson or a great sales process, you can drive even more revenue for sponsorship than advertising alone. . Self-employed: $34,751 (Gallup).

United States 148

United States Revenue Maine Content 148

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Potomac Core

FEBRUARY 11, 2019

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Build nimble strategies to address new or critical Industry or Professional challenges and opportunities. Donna Orem. Instead they hire them to make progress.” Based on the Clayton M.

Survey 158

Survey Revenue United States Committee 158

Higher Logic

JANUARY 30, 2018

It also needs a long-term strategy, beta testing, content, and consistent attention to ensure members receive value. All those elements provide a great member experience, which can help increase member acquisition, retention, and revenue. Like your website, an online community needs to be well-designed with the user in mind.

Event Planning 218

Event Planning Video Project Content 218

Reid All About it

MARCH 15, 2019

Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Tue 3/19 at 2 p.m.

DC 150

DC Washington Denver Sacramento 150

Associations Now

AUGUST 14, 2023

During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment.

Content 98

Content Video Resources Team 98

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 3 New Strategies to Boost Your Member Onboarding, Engagement, and Retention.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Associations Now

SEPTEMBER 20, 2019

Clark offers these strategies to reignite an unfocused audience: Move to a different part of the stage. — Community by Association (@CommunitybyAssn) September 18, 2019. What makes an office cool in 2019? Use the upcoming season as inspiration for your nondues revenue strategy, suggests MemberClicks.

Austin 88

Austin How To Review Revenue 88

Reid All About it

MAY 17, 2019

Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy. Hear about industry trends and fresh ideas to inform your sponsorship strategy. Event Trends 2019 – Live From IMEX.

DC 170

DC Washington Social Media Revenue 170

Reid All About it

JANUARY 8, 2021

Case Study of EAIE 2019 Conference. In 2019, it gathered 6,200 participants in Helsinki, the capital of Finland. See what 400 membership pros said about trends impacting their organizations, including top non-dues revenue sources, the shift to virtual events, the #1 job challenge, and COVID’s impact on member engagement.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

.orgSource

FEBRUARY 21, 2023

The objective is to arrive at actionable strategies for strengthening those relationships. A 2019 Harvard Business Review article highlighted 20 well-known companies that have transformed their mission and purpose over the last decade. Since that decision, Netflix’s revenue has tripled. Values round out why and when, with how.

Revenue 88

Revenue Guidelines Review Education 88

Associations Now

DECEMBER 11, 2019

With Giving Tuesday behind us, fundraisers are now focused on wrapping up 2019 strong. There is a very clear pattern in the data; we call it the year-end revenue curve,” said Josephson, who spoke during “ How Fundraising Can Cut Through the Clutter at Year-End ” [registration]. percent increase in revenue.”.

Revenue 90

Revenue Communications Tips Examples 90

Reid All About it

MARCH 10, 2023

Dean West at Association Laboratory wonders if he’s lazy, stupid or resilient (I’m not saying) and shares lessons about resilience that can guide your association’s strategy decisions. Where are things at with the results of ASAE’s last DEI strategic plan (2019-2021) and with a new one? Association podcasts.

Committee 195

Committee Education Software Technology 195

Leading Learning

JANUARY 12, 2023

A 2020 research study from the International Coaching Federation (ICF) shows that globally there were about 71,000 coach practitioners in 2019, an increase of 33 percent since the previous estimate in 2015. The ICF study estimates total global revenue from coaching in 2019 was $2.849 billion, an increase of over 21 percent since 2015.

Course 52

Course Process Oklahoma Revenue 52