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3 Member Benefit Trends for 2020

GrowthZone

Membership expert, Frank Kenny, explains three of the hottest member benefits trends out there. If you want 2020 to be the year you adjust member benefits, we have some ideas for you. Members expect a lot these days. Member organizations in 2020 need to focus on giving members what they want (e.g.,

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5 ways to boost your association’s revenue in 2021

Nimble AMS

Member demographics are changing. According to recent Community Brands research , the members who are most engaged today are younger and more diverse. Today, Millennials in the workforce represent the largest segment of the working population and GenZ is the latest demographic of student and early careerist members. ?.

Revenue 78
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Three Ideas to Ramp Up Digital Member Engagement

Associations Now

If January is for making new year’s resolutions, then association professionals might want to spend some quality time thinking about boosting member engagement in the coming year. Shaun O’Reilly, vice president of marketing at MemberSuite, thinks member engagement will remain the top challenge in 2020. Sponsored content.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Where do they want it? When do they want it? [.Yesterday.].

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Association Brain Food Weekly: 5.14.21

Reid All About it

Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®. 5 Ways to Enhance the Modern Member Experience. Most existing association management system (AMS) solutions lack the online customer experience that people have come to expect in our digital age. Host: ASAE.

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Zero-Party Data: A VIP Pass for Personalized Association Marketing

Association Briefings

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. They expect it.

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“The Beach Was too Sandy”—Happy Members Are a Nonnegotiable

.orgCommunity

Millennials are especially comfortable with this type of interaction. She notes that Gartner, one of the world’s leading research and advisory companies, predicts that by 2020, 85 percent of customer-brand relationships will be managed without human interaction. It has the advantage of being low-key and conversational yet efficient.