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The 2022 Learning Business Landscape

Leading Learning

Our wish is that the points below provide fodder for your own reflection—that powerful engine of learning—and equip you to make educated guesses and craft hypotheses about what the learning business landscape of 2022 may look like and how that landscape might shape your own organization’s offerings.

Price 91
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Association Brain Food Weekly: 4.1.22

Reid All About it

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. WBT Systems explains how to welcome career changers entering your industry by helping them with career guidance, skills development, and network building. Career changers.

Revenue 195
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Association Brain Food: 10.28.22

Reid All About it

This learning mix is the backbone of cohort programs, which are so popular right now. Blended learning. Leading Learning’s new guide (sponsored by WBT Systems) helps you understand why and how to enhance or add blended learning offerings to your association’s portfolio. digitalNow 2022 recap.

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. EventMobi explains how to use a year-round community and content hub to keep attendees connected with each other and with your association.

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Association Brain Food: 12.2.22

Reid All About it

The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. The weekly list of free educational events and resources for the association community…. New member engagement.

Tips 41
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Association Brain Food: 11.18.22

Reid All About it

They explain how to start listening to what your data tells you and what you might learn from it. In her article for Naylor’s Association Advisor, she suggests how to assess and pare down your ever-growing list of programs and audiences. How to prioritize when everything’s a priority. Data insights. Quick hits.

DC 43
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Association Brain Food: 9.30.22

Reid All About it

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.