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Anniversary Special: Society Takes a Different Approach to Celebrating Its Birthday
Associations Now
APRIL 2, 2015
As it turned three-quarters of a century old, the Institute of Food Technologists didn’t want to send out the usual press release announcement. An approach PR pro Adele Cehrs advised during an interview for her newly published book, SPIKE Your Brand ROI: How to Maximize Reputation and Get Results. ).
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