article thumbnail

Speaking to Alabama Law Students about the Association World

Association Navigator

I’m excited to again speak to University of Alabama law students about opportunities in the association world. Partner Mike House is the organizer of Alabama’s government relations program that brings students to Washington for a semester to work and study. courtesy of [link]. How I Came to Association Work.

Alabama 100
article thumbnail

Association Brain Food Weekly: 11.9.18

Reid All About it

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Construction Industry’s Youth Strategy Includes Appealing to Gamers

Associations Now

AGC is one of many groups taking part in a marketing campaign, “ Build Your Future ,” emphasizing the high-tech nature of the industry (think a guy with a hard hat and an iPad). The post Construction Industry’s Youth Strategy Includes Appealing to Gamers appeared first on Associations Now.'

article thumbnail

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

article thumbnail

Country Music Association Writes Its Own Anniversary Song

Associations Now

It seems a fitting strategy for the Country Music Association, as it prepares for the 50th Annual CMA Awards on November 2. To create buzz around the 50th Annual CMA Awards, the Country Music Association produced a mashup of songs that has become a sensation across the U.S. Forever Country” Performers. Jason Aldean. Dierks Bentley.

Alabama 65
article thumbnail

What Happens When You Don’t Properly Vet Your Vendors

Associations Now

In this case, it seems apparent that the software was marketed to law enforcement agencies, putting it directly in front of a key audience and offering a convenient solution to a common problem. (To To hear the EFF’s Maass tell it, the software largely worked as a good PR strategy for police departments.

Alabama 40
article thumbnail

Association Brain Food Weekly: 11.2.18

Reid All About it

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. Host: American Marketing Association.

Chicago 38