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Association Brain Food: 9.1.23

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TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download.

Revenue 227
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GrowthZone

Founded in 1982, and now owned by Community Brands Holdings, LLC, they serve nearly 8,000 customers across North America. Additional features include: Fundraising/CRM, Accounting Software, Web Hosting, and Learning Management System (LMS). Download your free copy of our 2018 Association Survey Results. million members.

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Association Brain Food: 10.7.22

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Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

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Association Brain Food Weekly: 3.13.20

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I have the ASAE Events app but I didn’t even know about the ASAE app, so I downloaded it. Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association.

DC 44