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4 Creative Live Auction Marketing Ideas to Expand Your Reach

Achieve

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

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Lifelong Learning in the Freelance Economy

WBT Systems

Half the American workforce will be freelancers within a decade, according to the Freelancing in America survey released earlier this month. Freelancers are preparing for the future because, unlike others in their profession, they recognize that the job market is transforming. And, Intuit estimated that by 2020, 43 percent of the U.S.

Survey 236
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Association Brain Food: 9.1.23

Reid All About it

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 227
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Membership Hack: Logo Sharing

Associations Now

Members who join the Air Conditioning Contractors of America are encouraged to share ACCA’s logo. Often, it’s embedded in the homepage of a member’s website or placed on the company’s marketing materials. Members can easily download and display the logo , which helps build “signal” awareness for ACCA, Romero says.

America 81
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RIAA Sees “Fundamental Market Distortions” in Streaming Success

Associations Now

The Recording Industry Association of America says that streaming music now represents the largest segment of the music industry. New numbers from the Recording Industry Association of America show that the industry is adapting pretty well to the streaming-music business.

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The Best Association Website Examples: 17 Features You Need to Attract + Retain Members

EventMobi: Association Events

Featuring sponsor logos or banners can be an effective association marketing strategy that helps you build partnerships and bring in extra revenue. PCMA PCMA is the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry.

Examples 130
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.