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Coming to Their Senses: Creating Multisensory Events

Associations Now

In a world full of distractions, the events world needs to be more creative in its approach and not stick with the status quo because it is easier to achieve,” said Tracy Halliwell, director of business tourism and major events at London & Partners, in a press release.

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Meetings Forecast: The Future is Bright

Associations Now

IMEX America’s Index of Optimism , released last Friday by the IMEX Group , showed that 67 percent of those surveyed are more optimistic today than they were a year ago. These results tell an interesting story; one that is borne out by experience and the feedback we hear from the market every day.