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Report Reveals Global Exhibition Industry Is a $325 Billion Business

Associations Now

and Europe represent the two largest markets for the global exhibition industry, and its impact is strongly felt, according to the group’s analysis. A few highlights from the report: Europe sees more visitors, while North America sees more exhibitors. million), North America saw more direct spending, at $59.7

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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PR Group Sets Guidelines for AI Use

Associations Now

A leading public relations association has released ethical guidelines around the use of generative AI in the profession. Here, and in many other cases, the document stresses the importance of human intervention in whatever generative AI produces.

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Advertising Association Forges Multicultural Marketing Alliance

Associations Now

The Association of National Advertisers has formed the Alliance for Inclusive and Multicultural Marketing to help marketers create campaigns that will resonate with a more diverse population of consumers. consumer marketplace shifting dramatically, what should marketing look like in the future? With the demographics of the U.S.

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Daily Buzz: When It’s OK to Break the Rules

Associations Now

In an effort to give consumers more information about the treats they love, the National Confectioners Association is working with chocolate and candy companies, alongside Partnership for a Healthier America, to offer more options. “We What’s your marketing IQ?

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Daily Buzz: How One Association Is Re-Creating History

Associations Now

To celebrate its 150th anniversary, the Professional Photographers of America will re-create iconic imagery from its inaugural year. In celebration of the Professional Photographers of America’s 150th anniversary, its Massachusetts chapter will reconvene this Sunday to re-create the group’s historic first photograph from 1869.

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Group Touts Local Flavor During National Farmers Market Week

Associations Now

Department of Agriculture’s farmers market database had 8,144 listings—that’s more than double the number 10 years ago. Check out the USDA’s Farmers Market Search or LocalHarvest to find one close to you. With its ‘Markets Are Up!’ That’s where the Farmers Market Coalition comes in. ” U.S.