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Daily Buzz: When It’s OK to Break the Rules

Associations Now

In an effort to give consumers more information about the treats they love, the National Confectioners Association is working with chocolate and candy companies, alongside Partnership for a Healthier America, to offer more options. “We What’s your marketing IQ? Nonprofit thought leader Beth Kanter investigates.

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ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. Convention/Meetings Marketing Campaign. Insured Retirement Institute; IRI Annual Conference Marketing Campaign.

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Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Direct Marketing Piece/Promotion. Best New App.

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Trade Groups, Nonprofits Partner With NIH to Boost Medical Research

Associations Now

This new program has everything—including a singular goal: to help drug companies get life-saving products to market faster. “This collaboration comes at a time when public-private partnerships are increasing in number, but are still far from the norm,” the association said in a press release. Industry Backing.

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Product Launches: Will They Be a Thing of the Past at Tradeshows?

Associations Now

And like many internet-enabled shifts before it, this craze is likely to completely remake how and where businesses announce their innovations to the world. And like many internet-enabled shifts before it, this craze is likely to completely remake how and where businesses announce their innovations to the world.”.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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