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Starring….Your Association Publications

Association Adviser

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Direct Marketing Piece/Promotion. Best New App.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

The American Association of Port Authorities began the “America: Keep it Moving” campaign to help convince lawmakers that port infrastructure investments are not a want, but a desperate need. A campaign such as “America: Keep it Moving” is anything but “fake news.” Associated General Contractors of America.

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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Bio Products Group Rebrands, Expands to Adapt to Changing Industry

Associations Now

Formerly known as the BioPesticide Industry Alliance, BPIA has welcomed biostimulant companies—those that create products that help plants grow—into its membership as well as other players in the biological products supply chain, including marketers, distributors, food processors, growers, and service providers.

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Meetings, They Are A-Changin’

Associations Now

Fashion Forward An article posted on Fashionista.com earlier this week discussed how the Council of Fashion Designers of America is rethinking the twice-yearly format of New York Fashion Week. Earlier this week SnowSports Industries America announced that its SIA Snow Show would be reinvented with an updated format and timeframe.