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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 256
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Association Brain Food Weekly: 9.30.16

Reid All About it

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150
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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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How Smart Associations Grow Membership

Association Adviser

” Kristen Hartman , director of member value and experience, Professional Photographers of America (PPA) , said, “We’ll see many changes in the membership model over the next five years. “How strong do our value propositions have to be as organizations that people are going to give us permission to market to them?”

Georgia 60
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Association Brain Food: 6.24.22

Reid All About it

Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. It’s a good start, for sure, but you know your market segments best. Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League. Presenters: Matt Snodgrass, Marketing Lead, Swapcard.

Video 39
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Association Brain Food Weekly: 10.26.18

Reid All About it

A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association. You’ve probably wondered from time to time, or maybe all the time, how does my event program compare to the rest of the market? Host: BizBash.

DC 34