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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

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Invest in Yourself: Book Recommendations for Young Professionals

Association Adviser

No matter what, this approach will give you a broader, deeper and better perspective on management, leadership, markets and organizations and provide you with a method of self-reflection. Erica Halmstad is an association marketing manager with the National Fluid Power Association. And who couldn’t use more of that?).

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Motorcycle Industry: Efforts to Reach Female Bikers Paying Off

Associations Now

“The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. Confident Growth. Clearly, times have changed, and women are trying out motorcycle riding more than ever.