Analysis Course Marketing Milwaukee 
Associations Now
JULY 29, 2015
In baseball, though, the moneyball approach has trickled up, from the field to the ticket office, as evidenced by efforts such as the Milwaukee Brewers’ use of analytics to better identify its most loyal customers: season-ticket buyers. Have you adopted a “moneyball” approach to recruitment, retention, and engagement?
Associations Now
SEPTEMBER 11, 2013
There’s a lot of power in data, engagement scoring, and finely tuned marketing campaigns, but don’t lose sight of the people behind all those numbers. And, of course, what are you, as the community manager, trying to accomplish? Here are a few reminders about the human side of association membership work. Here’s why.
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