Remove Analysis Remove millennials Remove Price Remove Recruitment
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Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. For membership recruitment, this channel has increased as a preferred channel from 12 percent to 15 percent over the past year.

Report 40
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Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Every week, I receive calls from association executives who are concerned about: Engaging a new generation – at first, these conversations focused on millennials, now the questions are about how to engage Gen Z, the fastest growing group of employees, customers, and voters. Gen Z thinks and acts VERY differently than Millennials.

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Membership Wakeup Call for Associations

Association Adviser

As we go live with this issue, the stock market is near its all-time high, housing prices are rebounding in most parts of the country and the jobless rate has significantly improved since we launched Association Adviser in March 2010. more and more associations to turn to predictive analytics and other membership data analysis tools.

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Association Brain Food: 5.20.22

Reid All About it

Learn how docuseries can increase your association’s recruitment, retention and revenue; position your association and members as leaders in your industry; and capture your association younger, fresh-to-the-industry audiences. – Putting Customers at the Center of Your Event Data Strategy with Sentiment Analysis. CAE credits.

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How to Tame Technology

Association Adviser

.” Nicole Malcom, director of operations for the American Holistic Nurses Association (AHNA) , argued that associations don’t research [new tech initiatives] well enough to determine if they will really be used by the members, and they don’t shop around to find the best price and best fit for their organizations.