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Association Brain Food Weekly: 6.11.21

Reid All About it

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Make time for microlearning. Chapter benchmarking. Guest: Patrick Bontinck.

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Association Brain Food: 5.12.23

Reid All About it

Host: Certification Network Group Speakers: Katie Hall, Founder and CEO of Claira Jasmine Rockett, Deputy Director of the Inteleos Point-of-Care Ultrasound Certification Academy Bill West, MBA, ICE-CCP, EVP, Global Skills X-Change, and Chief Credential Services Officer, Cornerstone Strategies David Wilcox, M.S., Location: Chicago IL.

Chicago 200
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From Idea into Reality: 8 Steps to Start an Association

MemberClicks

Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1. Operation plan – Describes your association’s operational needs such as staffing output and related costs.

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Association Brain Food Weekly: 5.21.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Benita Lipps, Head of Association Management, Interel Group. Dan Ratner, Senior Director, Member Services, FMI-The Food Industry Association. Check out Cecilia’s Nonprofit Executive Spotlight series too.

San Jose 369
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Association Brain Food: 7.8.22

Reid All About it

At MASAE, the discussion focused on the association predilection to return to ‘normal’ and in-person events, changing member preferences, and using technology more effectively to communicate with members. There’s an AMS for every type of association, even tiny ones, so find out what should be in yours when you go shopping for one.

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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

Gated content adds names to your association management software (AMS), allowing you to target individuals in future campaigns. A great example of paid content is an association’s learning programs, which many organizations provide on learning management software (LMS).

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