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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. Other outsourced communication functions include magazines, directories and social media. Why segment your member communications?

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November 1963 Through the Lens of the Internet Age

Virtual

But I’m gripped by a few thoughts on the difference today’s technology would have made if it had existed on that day in Dallas. Today, there would no doubt be cameras on the Dallas buildings, and in buildings such as the school book depository. For example, the web is the ultimate dissemination tool for conspiracy theories.

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Association Brain Food: 5.12.23

Reid All About it

Impexium explains how your association and members could benefit from offering a tiered membership model. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Membership tiers. Newsletters. Virtual for in-person attendees.

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The Power of Video for Associations

Association Navigator

I’m a presenter at ASAE’s Annual Meeting in Dallas, August 11-14. ASAE is the American Society for Association Executives, also known as ASAE – The Center for Association Leadership. Jeff is a strategic communications and marketing consultant, loaded with energy and creativity.

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10 Association Membership Recruitment Ideas for 2022

MemberClicks

Read on to discover 10 association membership recruitment ideas that have been proven to work. We’ll also share examples of real organizations that have successfully used these tactics in their recruitment efforts. Now, here’s the most critical step: keep track of your non-member event attendees in your association management software.

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Association Subculture: So, Turd Blossom is Keynoting for ASAE

Association Subculture

One a group exercise to develop a six word memoir for association management where we got to chat, get to know each other and create together (our table came up with "Strategic plan done. and 2) How does this speaker advance our mission and create community within our members? Dallas will tell its own story in August.

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