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Association Brain Food: 8.25.23

Reid All About it

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Managers, check in with your people! Marketing to younger generations. Membership trends.

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Association Brain Food: 1.19.24

Reid All About it

Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about. Marketing to Gen Z and millennials. Event trends. 1 CAE credit. . 1 CAE credit. More info/register.

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Ryan Davis, CEO of CINC Systems, on Accepting the Unknown

AvidXchange: Association Management

The two discussed Davis’ unique path from news reporter to C-suite executive and how he’s guided CINC Systems through digital transformation and exponential growth. “The Power of Change” features interviews between Praeger and industry leaders who embrace change and use it to their professional advantage. 03:55 RYAN DAVIS Yeah.

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Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

By and large, the WAV group articles are about important industry stuff—trends, technology, economy. As agents continue to SPAM consumers with drip marketing newsletters, they undermine their relationship with the very customer they worked so hard to attract. Put the WAV group’s newsletter on your mailing list.