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Association Brain Food Weekly: 12.11.20

Reid All About it

It’s easy to see how much your association spends on chapters, but not as easy to see the return on that investment. Billhighway explains how you can get access to chapter member engagement data and how that data can justify the resources dedicated to chapters and even support your argument for additional resources. Host: ASAE.

Project 370
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Sift Skills: The Value of Big Data for Associations

Associations Now

Associations are good at collecting data, but they’re less adept at analyzing it or knowing what to do with the gold mine of information they have. As technology becomes more affordable, organizations are harnessing “big data” to improve member engagement. They had 1,100 new members. But that’s changing.

Texas 40