Association Management Member Engagement Philadelphia Revenue 
Spark Consulting
MAY 5, 2014
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.
Associations Now
APRIL 30, 2014
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its member engagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.
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