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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside.

Revenue 53
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Stronger by Association: How to Start an Association

AMR Management Services

Develop sound communications tools This can range from a printed or email newsletter to a simple website. Focus efforts on both member recruitment and retention. of most start-up associations. Or, you can contract with an association management firm. This is often too expensive for a new organization.

How To 64
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From the Corner Office: Christopher Williston, IBAT

Association Adviser

I posted my resume in many, many places and finally landed a position as communications director for the Texas chapter of NAIFA (the National Association of Insurance and Financial Advisors). AA: Do you have any special strategies for recruiting and retaining younger members of the profession? CW: Rule No. 1:Keep work at work.

Texas 60