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Building Buy-In for an Online Community at Your Association

Higher Logic

An online community opens a window into your members’ interests, wants, needs, and pain points. Their discussions, the resources they download, and the feedback they give you are all crucial to building your member personas. Looking to personalize and target your email communications strategy to different member segments?

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How to Prove Member ROI with Data Analytics and Business Intelligence

Protech

By Brian Smith, Communications Specialist . Members at your association want to be completely sure that when they are pay ing their annual dues, they are investing in a full experience that brings them val ue. . How often are members engaging in training certification courses? . Predictive .

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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. The networking connections or educational aspects of in-person events can communicate to your potential members how valuable membership in your association is. Access to online resources.

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Is New Technology Worth The Investment?

Association Adviser

Last month Reggie Henry, CIO of ASAE, recounted a story about an exchange with a University of Maryland student in which the student explained that younger people aren’t communicating by email anymore, but almost exclusively through social networks. MU: Relationships are formed when there is two-way communication.