Smooth The Path

MARCH 14, 2017

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? Content Oriented AVTP for Homogeneous New Members.

Association Value 68

Association Value eBook Member Experience Resources 68

SCD Group

OCTOBER 23, 2012

Matt Van Cleave, Senior Vice President of Aptify, shared the details of the Composite Engagement Score system and encouraged participants to download his presentation and an ebook with more details on the system. I really like the concept of “scoring and tracking” member engagement of your association.

St. Louis 40

St. Louis Leadership Association Value Content 40

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Communities are a great way to promote your association’s status in the industry.

Social Media 254

Social Media Tools Member Engagement Revenue 254