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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Here’s just one example: Using community data to create relevant programming.

Tools 296
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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal should be to demonstrate how the community aligns with and leads to achieving the goals of your association’s strategic plan. Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations.

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Associations and the Network Effect

Smooth The Path

For example, the Florida Society of Association Executives (FSAE) recruited me to speak at this year’s annual conference. An executive director of one of those area realtors associations saw me give the presentation and asked me to come and talk to their board.

Florida 76
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Delivering Member Value through Association Sponsored Research

Membership Marketing

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

Sample 40
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3 Ways to Engage More Association Members in Your Online Community

Socious

In this example, the first thing that most people see is a white vase. Task #3) Recruit Volunteers. Your online community is the perfect place to recruit and nurture volunteers because you know community members are already interested in your association. Have you ever looked at an optical illusion like the one above? (If

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More Spring Cleaning Ideas for Membership Pros

Associations Now

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on. . …

Ohio 40
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Association Brain Food: 2.24.23

Reid All About it

Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. No plan, no progress. More info/register. 1 CAE credit. More info/register. 1 CAE credit.