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5 Ways Great Associations Become Great

Smooth The Path

The value of my membership is apparent. My membership is of value to me now, it was valuable to me when I first joined, and it will still be valuable to me in a few years. The association keeps me informed and helps me connect to the right people. I am proud to be a member. The association appears professional.

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Common Trap for Association Professionals

Smooth The Path

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”