Association Freak

MARCH 5, 2024

Another Sequence client was in the food space, serving scientists and technicians from dozens of different disciplines, who, on average, belonged to four or more associations. They could provide connections, community, and trusted information that cut across the entire industry, something members needed badly, and no one else could provide.

How To 72

How To Class Resources Cost 72

Association Navigator

AUGUST 15, 2016

The question of association value comes up over and over again. Business leaders frequently ask their representative on an association board or committee to justify the expense of their association participation. It’s important that your association communicate with you about things that no other organization can.

Certificate 100

Certificate Guidelines Cost Association Value 100

Protech

AUGUST 10, 2021

You deliver on your key association values—and get members in the habit of connecting with you more often. Protech: As associations extend their app’s functionality, how can they also enhance the way they capture and use data related to those functions? You can build them a portfolio of after-event information—a real review.

Content 98

Content Examples Communications Review 98

MemberClicks

OCTOBER 4, 2022

As amazing as your member benefits and association values are, membership dues can be a roadblock for potential members. Sharing this information with potential members. There are 2 essential ways you can communicate this information with potential members. Have it as part of your informational / onboarding process.

Tips 52

Tips Discount Newsletter Social Media 52

Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

Communications 60

Communications Newsletter Survey Report 60

Protech

MARCH 11, 2020

For trade associations, institutional members might expect value in the form of internal educational resources they can share with their staff on community forums. With descriptive data analytics, you and you r colleagues can discover more information about who your members really are. What is Data Analytics? .

How To 81

How To LMS Certificate Course 81

Higher Logic

MAY 29, 2020

Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year? If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Smooth The Path

MARCH 11, 2021

Many exhibitors/sponsors provide huge value because they have access to information from hundreds or thousands of customers, which gives them a 30,000-foot view of their industry, profession, or field that people working in the core member organizations usually do not have.

Member Research 113

Member Research Industry Cost Conference 113

Smooth The Path

JANUARY 4, 2018

Make sure you have an Association Value Trigger Point. Much more information about new members, member engagement, and onboarding programs is coming your way very soon! We need to learn much more about our newest members’ experiences. Focus on the first 3 days to 3 weeks. Implement an onboarding program , they work!

Innovation 74

Innovation Member Engagement Member Experience Industry 74

Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Lisa and I hit it off, and before long we were talking about ways to partner.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

YourMembership

JUNE 5, 2015

From Greg Melia’s Opening Keynote “The Rules of Engagement: Enhancing Membership in Your Association” to Shelly Alcorn’s “Buckle Up Kids: Behind the Wheel of the Disruptionmobile”, a somewhat disturbing look at the future and how it will impact many associations, there as a great deal of information to consider.

Member Engagement 150

Member Engagement Philadelphia Committee Leadership 150

Membership Marketing

MAY 4, 2016

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

Sample 40

Sample Recruiting Recruitment Discount 40

Association Adviser

JANUARY 20, 2017

Victorian calling cards were often colorful and contained personal information and messages from the bearer. But their calling card, with its personal information plus any special message for the young woman, would remain behind as an invitation to connect with the young man again in the near future. Hold an open house.

Florida 75

Florida Library Certificate Tools 75

Smooth The Path

DECEMBER 16, 2015

As content leaders we no longer get any points for using fancy language, taking 7 pages to say what we need to say in 2 pages or merely informing. Merely informing frustrates. Revealing a plan of action, that is value! Related: Two kinds of association change. Is our association important and of value?

Content 84

Content Communications Marketing Association Value 84

Smooth The Path

SEPTEMBER 6, 2017

The value of my membership is apparent. My membership is of value to me now, it was valuable to me when I first joined, and it will still be valuable to me in a few years. The association keeps me informed and helps me connect to the right people. The association appears professional. I am proud to be a member.

Cost 103

Cost Member Engagement Conference Industry 103

Associations Now

AUGUST 7, 2019

Visit the Annual Meeting website for more information. As globalization and technology make it possible for associations to have employees in several countries, it also changes the way leaders must manage their workforce. Willis Turner, CAE, CEO of Sales and Marketing Executives International, Inc., We all take turns doing that.”.

millennials 62

millennials Technology Newsletter Team 62

Smooth The Path

APRIL 17, 2018

They receive 100 – 200 emails a day so the quicker they can process all that information the happier they are. Members have told me so. Our members, unfortunately, are pre-disposed to ignoring our email messages. An email message has to be critical or super valuable to be read.

Member Engagement 110

Member Engagement Communications Products Process 110

Smooth The Path

FEBRUARY 27, 2018

In the past online summits were superficial, ineffectual deliverers of the same kind of information participants could just read. Today’s online summits are finding ways to provide other value too. It seems the online summits of the past have ruined our perception of online summits in the future.

Innovation 92

Innovation Sample Conference Technology 92

Smooth The Path

SEPTEMBER 26, 2019

Watching the development of this program, I assumed that association mentor programs were one on one relationships designed to coach the mentee through the twists and turns of their early career. Whether formal or informal, some of our members understand mentor to be one on one relationships in which the mentee gets mentored by a mentor.

Guidelines 79

Guidelines Newsletter Video Tips 79

Smooth The Path

JANUARY 17, 2019

As a result, we have the whole story and all the information we need to take action today to solve the right problem. Participants tell me through their responses how they are interpreting the question. I have the opportunity to ask to follow up questions to better understand the background influencing their responses.

Survey 68

Survey Member Research Resources Association Value 68

Association Adviser

SEPTEMBER 24, 2013

Communication channels such as blogs or social media accounts must have a “champion” monitoring and moderating them to remain a sustainable go-to source of industry and association information. Associations should discuss the potential ROI they are likely to receive before purchasing any new technology.

Technology 60

Technology Social Media Maryland Press Release 60

Blue Sky eLearn

MARCH 27, 2018

You likely don’t have their direct contact information yet. Webinars show prospective members that your association values its members enough to plan special online learning experiences for them. Ask your current members before and after your first webinar! Marketing: How will you encourage prospective members to attend?

Association Software 144

Association Software Recruiting Recruitment Software 144

Smooth The Path

MAY 2, 2019

Members are grateful for study groups, but some members cannot get to or afford the cost of study groups so they would appreciate receiving information about how to study independently. Members say it is fine to make the content difficult, but please make the instructions and questions simple and clear (seek out and destroy tricky wording).

Certificate 74

Certificate Course Cost Content 74

Smooth The Path

MAY 3, 2018

It is called, “yes, and” Anytime someone says something to you, even something you disagree with, say aloud, or say in your mind “yes, and” “I did not get a lot of value out of this year’s speaker line up” [Yes, and] “was there a problem you came to the conference hoping to solve?”

Innovation 87

Innovation Recruiting Recruitment Leadership 87

Smooth The Path

SEPTEMBER 5, 2019

Are you looking for some information on the internet? The email was spam disguised as a personal connection. I get one of these emails a day. Local advertisers put brochures in my mailbox with offers that are too good to be true — more spam. Websites and blogs are littered with junky ads which are mostly spam.

Price 68

Price Content Industry Resources 68

AssociationChat

SEPTEMBER 22, 2021

And that’s because there’s research knowledge, insight, information that puts you at the forefront of your career, your industry that helps you to move forward. And they’re now looking at their association saying, Why can’t you do this for me? He did an amazing job and really provide some valuable information there.

How To 104

How To Content Examples Newsletter 104

Velvet Chainsaw

OCTOBER 6, 2014

Your conference and association value proposition is under attack! Education and networking are two benefits of conference attendance and association membership. It’s wasted information, knowledge and education that is not applied back on the job. Is Your Conference An Information Dump Or A Learning Facilitator?

Conference 40

Conference Certificate Education Discount 40

Smooth The Path

MAY 15, 2018

From now on, we have to nudge them to engage with the association. For more information on just how exactly to nudge members into engagement grab your copy of the New Member Engagement Study co-conducted by Dynamic Benchmarking and me. It’s free, easy to read, and full of actionable tips you can use right now!

Member Engagement 68

Member Engagement Course Tips Tools 68

Smooth The Path

MARCH 2, 2017

If you can’t make Great Ideas this year check out the research which informed our session and these articles, Association Innovation Research and the quantitative companion study by MGI both sponsored by NBAA. The post Overcoming the Barriers to Association Innovation appeared first on Smooth The Path.

Innovation 60

Innovation Process Team Project 60

Eric Lanke

JULY 2, 2012

Most associations recognize the contributions of their outgoing chair some way. But over time, we have evolved a special approach to this tradition, one that is based not on what the association values, but what is valued by the individual. Goldens Rules for Associations. Mizz Information. Its NOW or NEVER.

Member Engagement 100

Member Engagement Leadership Innovation Proposal 100

Tom Morrison

FEBRUARY 4, 2013

Nowhere else could you access new products, information, key industry data and a vast network of people to help you succeed in your industry. Associations had a built-in set of "golden handcuffs" for value because the internet did not exist as it does today. Information and Data". That is a major problem for associations.

How To 40

How To Revenue Newsletter Cost 40

Smooth The Path

MAY 10, 2016

These all can be power packed with helpful information but still members will pay thousands of dollars more to come to the conference. In reality it is probably not what immediately comes to mind; not another conference or event. How else do our members learn? Books, blogs, podcasts, webinars, online training.

Conference 60

Conference Library Association Value Strategy 60

Reid All About it

SEPTEMBER 27, 2019

Get a definition of Level II and III Data and the steps needed for implementing it into your Association Management Software (AMS). With little to no change in procedures, capturing just a few lines of information has proven to save the typical association thousands of dollars in merchant processing fees every year.

DC 34

DC New York Washington Review 34

Smooth The Path

MARCH 7, 2017

Now that they experienced the AVTP and understand the value of the association they are more likely to be engaged in other ways. They look to the association first for information. Associations usually just have one AVTP. Does your association have an AVTP? They realized they were not alone.

Member Experience 84

Member Experience Association Value Conference Products 84

Socious

JANUARY 11, 2017

Send out emails to those who only contain skeleton information. The more personalized their preferences section, the more likely they are to get relevant, helpful information. In the piece, you can thank volunteers for their efforts, but go above and beyond their work in your association. Way #1) Look for incomplete profiles.

Newsletter 100

Newsletter Member Engagement Press Release Recruiting 100

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. These longer timelines were created when information moved a heck of a lot slower.

Process 74

Process How To Proposal Review 74

Reid All About it

FEBRUARY 24, 2023

Host: Personify Speakers: Wes Trochlil, president of Effective Database Management Tina Wehmeir, CEO at AMC Institute Megan Woodburn, Founder and Co-CEO at Strategic Association Management Erin Sullivan, VP of Marketing at Personify Tue 2/28 at 1 p.m. More info/register. 1 CAE credit. 1 CAE credit. More info/register.

Certificate 39

Certificate Innovation Education Process 39