Smooth The Path

MARCH 11, 2021

Most of the member research I do is core member research, but I have had the chance to conduct a good body of exhibitor/sponsor member research over the years. There is a common thread in the research across many associations, and that is exhibitors are tired of feeling like “the wallet.”

Member Research 113

Member Research Industry Cost Conference 113

Smooth The Path

JANUARY 17, 2019

The intrepretation problem is why I like qualitative member research so much. As a result, we have the whole story and all the information we need to take action today to solve the right problem. Participants tell me through their responses how they are interpreting the question.

Survey 68

Survey Member Research Resources Association Value 68

Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Associations Now

MAY 4, 2016

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. “That one-to-three-year member, that member’s probably fairly new to construction. .

Member Research 40

Member Research Sample Industry Report 40