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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. Ready to recruit a fresh pool of members for your program? Let’s get to it!

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Reggie Henry, Chief Information and Engagement Officer, ASAE.

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7 signs of a successful enterprise association

Nimble AMS

Take care to implement this feedback to show how your association values all your stakeholders. “As As an association leader, you don’t know what you don’t know. If your large association currently faces data silos, repeated records, or platforms that don’t automatically sync, it might be time to reinvest in new technology.

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Is it time to boost your association’s ROI with a technology upgrade?

Nimble AMS

Data silos can hurt your association causing outdated information, a reporting breakdown, security issues, and a disjointed member experience. Does your association value technology and data-literacy? You’re more likely to recruit new employees and members when you embrace innovative technology and its practices.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Did your association have a strategic planning meeting at the beginning of the calendar or fiscal year? If a document like this doesn’t exist, hold some informational interviews with your executive director and the head of the board to figure out what the association's main goals are for the upcoming year.

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Delivering Member Value through Association Sponsored Research

Membership Marketing

Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.

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Common Trap for Association Professionals

Smooth The Path

. “I am upset because I can’t drill down and see the benchmarking data from the 15 companies just like mine, the association should have made this study more robust,” members say. We think, “man, we killed ourselves to get as many responses as we did, this member should go out and recruit more respondents like her.”