Remove Association Value Remove Leadership Remove Marketing Remove Recruiting
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3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. So how can your association put this theory into practice? Let’s get to it!

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Recruiting Members Face-to-Face

Eric Lanke

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. The prospect company now plans to join our association.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership. Member Engagement and Retention. Growing Non-Dues Revenue.

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Association Brain Food: 2.24.23

Reid All About it

Cierra Loflin at Superpath identifies the telltale signs of an underperforming blog and shares the turnaround advice of three content marketers who inherited mediocre blogs. This monthly leadership and professional development series will help you gain and improve your leadership development skills. AMS implementation.

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More Spring Cleaning Ideas for Membership Pros

Associations Now

For association membership pros, now is a great time to refresh your recruitment, retention, and engagement practices. For example, you might have a role called “Primary Marketing Executive” and in that role would be titles like Director of Marketing, Chief Marketing Officer, Vice President of Marketing, and so on.

Ohio 40
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Could Associations Replace College? (Take 2)

Leading Learning

First, most of the economic gain comes from actually graduating – it is the degree, not the education that creates the most value in employment markets. College often amounts to a very resource intensive version of what is called “ job market signaling ” in economic circles. By some reports, U.S.