Blue Sky eLearn
MARCH 27, 2018
When it comes to recruitment for your association, you have to walk a thin line. Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it. So how can your association put this theory into practice? Let’s get to it!
Eric Lanke
JULY 30, 2018
And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. The prospect company now plans to join our association.
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Higher Logic
MAY 13, 2020
You might be experiencing the effects of a lack of engagement at your association now, without realizing the source of the problem. Maybe you’re struggling with: Retaining and recruiting more members. Communicating a compelling value proposition. Strengthen Your Association's Value Proposition with Engagement.
Higher Logic
MAY 29, 2020
The goal: Every year, bringing in new members is likely to be on your association’s list. In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.
Smooth The Path
OCTOBER 1, 2019
Here are the two top reasons: Members forget to recruit – current members do not realize they play an essential role in attracting new members to the association. Let them know that the association becomes stronger when members tell other people like them about the association.
Membership Marketing
MAY 4, 2016
Whether you serve members in a trade association or individual membership association, value is something that members want to receive from you. Here are some examples of association sponsored research that members value either because it provides guidance to them or visibility to their profession.
Smooth The Path
FEBRUARY 15, 2018
I estimate that of all the associations where members join at will, my guess is around 80% of members join because someone said they should. This means the most important thing you can do is delight current members and make sure they know the reason the association is thriving is because members like them recruit more members.
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