Association Value, Member Insights, Project and Survey

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Association Value

Member Insights

Project

Survey

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

NOVEMBER 6, 2016

This was the nagging question one association VP had. In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Listening to members. Analyzing the data.

Case Study

Case Study Project Member Insights Association Value

Common Trap for Association Professionals

Smooth The Path

MAY 3, 2018

.” “Every year my membership is becoming less of value,” thinks a member. “Our long-time members are becoming more and more an at-risk segment but, networking and professional development ranks highest on our satisfaction survey and we are delivering those two things. They should be happy.”

Innovation

Innovation Recruiting Recruitment Leadership

Association Universe

Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Common Trap for Association Professionals

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