Member Insights Project Survey 
Smooth The Path
MARCH 8, 2016
Match your business goals, your project’s goals, your members’ goals with the right member research methodology. Related posts: Why Survey Monkey is dangerous. Beware of one question surveys for associations. Why no member survey may be better than one member survey.
Achieve
SEPTEMBER 5, 2024
The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.
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Association Analytics
FEBRUARY 14, 2022
We suggest that you have a conversation and not send a survey. More time – your staff can spend more time on valuable projects rather than creating reports or developing Excel spreadsheets. They can focus on analyzing the data for insights, not pulling all of the data together. Ask your colleagues questions.
Smooth The Path
APRIL 7, 2016
Members want to be heard. Implicit in our ask to take an online survey, respond to a member interview, attend a focus group or even when we ask off-handed informal questions like what did you think of the conference? How does this apply to member insights? Related posts: The members we should focus on.
Smooth The Path
NOVEMBER 6, 2016
In preparation for other strategic planning processes the association conducted quantitative member surveys but found the results were not all that actionable because there continued to be so many unanswered questions. Based on this input we outlined two goals for the research project: Understand member’s current challenges.
Smooth The Path
FEBRUARY 17, 2016
Even vendors are conducting industry benchmarking surveys much like the ones we publish and they are hosting conferences too. Associations have members, an annual conference, a directory and some kind of publication. Associations also may conduct benchmark surveys, lobby, train, certify or mentor. Focus on What We Do.
Smooth The Path
JUNE 19, 2016
We ask the questions we think we want to know the answers to but members see those questions and find they would rather answer some other more important questions. Online surveys don’t allow and don’t prompt members to add important questions and then answer them. Qualitative member research methods do.
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